My friends may call me a “fashionista,” but if I have plans of pursuing a career in the fashion industry, I need to step my game up when it comes to knowing about designers. We all know the “popular” designers, Marc Jacobs, Michael Kors, Christian Louboutin, etc, but there are a lot of designers and brands that I’m not aware of, so I love coming across a brand and designer I’ve never heard of before.
I came across HELLZ on twitter, a brand offering “fashion alternatives for the bold fashionista with edgy tops, jackets, denim and accessories.” Whether we outwardly express it or not, all of us have a more fierce, edgy side in us that we would love to explore. HELLZ is that fashion brand that does just that!
I found a post about the Summer ‘To Dye For’ Collection, but after reviewing the site, I’m loving the Spring 2010 Collections too! I know in the fashion world, it’s all about moving forward (I should be featuring Pre-Fall and Fall Collections right now) but the collection is hot, so I’m going to feature on the site anyway!
The Spring 10: Obsessed With You Collection and Delivery II: Oh Bondage Collection “reflect an obscure view of modern fashion, offer sex appeal and unique details to each silhouette.” If you’re going to rock HELLZ, there’s no need to be shy. We all need to add a little spice to our wardrobes and there’s nothing wrong with exploring that edgier, wilder side; the spring and summer months are the best time to do so!! 
Spring 10: Obsessed With You
Spring 10: Delivery: Oh Bondage
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September 14th, 2010 on 2:52 am
[...] my quest to expand my knowledge of brands, I first introduced you to HELLZ in June, an edgy brand focusing on exhibiting feminine sexuality and confidence. HELLZ is back [...]