YEROC: High Fashion Eyewear Meets The Girl Next Door

In May, Corey Woods commented on the post I wrote about Kanye West’s new line of scarves.  Little did I know, Corey is a famous eyewear designer of YEROC, a brand of eyewear that has been worn by a number of celebrities including P.Diddy,  Ryan Leslie, Amber Rose and Angela Simmons (Yes I was hype to find out that a designer whose collection is worn by celebrities read my blog)!

Of course I wanted to learn more, so I checked out the site and LOVED the pieces featured online! Normally when I come across something I like related to fashion, I’ll check out a site and feature pictures of various pieces on the blog to share with all of you.  However, this time, I reached out to Corey directly via twitter to learn more about YEROC. Not only was I able to get copies of a few pictures, but I was able to speak to him directly about his brand.  Here’s what he had to say:

ADSOM: When was YEROC created and what was your motivation behind creating the brand of eyewear?

CW: The YEROC brand was born into eyewear on April 3, 2010. The DNA and motivation in the cells of YEROC stemmed from a vision of ultra developed art with a startlingly simplistic yet complex construction. Your eyes are direct sockets into your mind; so it is essential to guard them with eyewear just as sophisticated as you.

ADSOM: What are three words you’d use to describe YEROC?

CW: Iconic. Bionic. Ultrasonic.

ADSOM: Are there any trends we can expect to see this season in eyewear?

CW: I expect the over embellished and over encrusted eyewear trend to continue.

ADSOM: Which celebrity would you love to work with that you haven’t worked with yet?

I would love to have a photo of Anna Wintour on the cover of Vogue wearing a pair of YEROC.

Corey Woods recently launched his 3rd Collection of luxury eyewear on July 5, 2011 (post coming soon). To learn more about YEROC, visit http://www.iyeroc.com. You can also follow on Facebook and Twitter.