H&M is doing their part in the fight against AIDS/HIV. This year marks the third year H&M and Designers Against AIDS are running Fashion Against AIDS. H&M has released a festival fashion collection that will raise money to create awareness about HIV/AIDS while offering stylish clothes for customers. The collection includes clothes, accessories, tents and sleeping bags; the essentials for the music festival season.
According to the Fashion Against AIDS website, Designers Against AIDS (DAA) initiated this project and the idea of this collection. H&M’s combined effort with DAA, Fashion Against AIDS (FAA) will support projects to increase awareness of HIV/AIDS among youth. Each purchase from H&M’s festival collection has a direct impact on AIDS prevention. 25% of the sales price goes to HIV/AIDS prevention projects for youth all over the world carried out by DAA, YouthAIDS, UNFPA and MTV Staying Alive Foundation.
Here are some of my favorite pieces from the festival collection:
I love combining fashion with charity!! I commend H&M for supporting a great cause. As a resident of the DMV, HIV/AIDS is an serious epidemic facing our community. Unfortunately, for now, the collection is only being sold in 7 stores located in California, Chicago and NYC, so if anyone is visiting those areas this summer, stop by H&M and purchase an item from the festival collection. You’ll not only look good, but support a great cause at the same time!
To learn more about Fashion Against AIDS and the festival collection, visit http://www.fashionagainstaids.com