YEROC: High Fashion Eyewear Meets The Girl Next Door

In May, Corey Woods commented on the post I wrote about Kanye West’s new line of scarves.  Little did I know, Corey is a famous eyewear designer of YEROC, a brand of eyewear that has been worn by a number of celebrities including P.Diddy,  Ryan Leslie, Amber Rose and Angela Simmons (Yes I was hype to find out that a designer whose collection is worn by celebrities read my blog)!

Of course I wanted to learn more, so I checked out the site and LOVED the pieces featured online! Normally when I come across something I like related to fashion, I’ll check out a site and feature pictures of various pieces on the blog to share with all of you.  However, this time, I reached out to Corey directly via twitter to learn more about YEROC. Not only was I able to get copies of a few pictures, but I was able to speak to him directly about his brand.  Here’s what he had to say:

ADSOM: When was YEROC created and what was your motivation behind creating the brand of eyewear?

CW: The YEROC brand was born into eyewear on April 3, 2010. The DNA and motivation in the cells of YEROC stemmed from a vision of ultra developed art with a startlingly simplistic yet complex construction. Your eyes are direct sockets into your mind; so it is essential to guard them with eyewear just as sophisticated as you.

YEROC Cintron $179

ADSOM: What are three words you’d use to describe YEROC?

CW: Iconic. Bionic. Ultrasonic.

The Hive $139

ADSOM: Are there any trends we can expect to see this season in eyewear?

CW: I expect the over embellished and over encrusted eyewear trend to continue.

ADSOM: Which celebrity would you love to work with that you haven’t worked with yet?

I would love to have a photo of Anna Wintour on the cover of Vogue wearing a pair of YEROC.

Corey Woods recently launched his 3rd Collection of luxury eyewear on July 5, 2011 (post coming soon). To learn more about YEROC, visit You can also follow on Facebook and Twitter.

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