French designer Isabel Marant, who is responible for making wedge sneakers popular, is teaming up with H&M for a designer collaboration scheduled to hit stores November 14, 2013. The collection will feature clothing and accessories for teenagers, women and men. For H&M, Marant will create a collection of must-have pieces inspired by her signature style: urban attitude, boho elegance mixed with a rock n’roll spirit.
About the collaboration, Marant says:
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
What do you think of the new collaboration?