Last night I attended the BET Hip Hop Awards Style Lounge hosted by DTLR in Washington, DC (Brentwood location). The DTLR store was transformed into a lounge and offered attendees free food and drinks (Ciroc and Hennessey), massages, manicures, shape-up for the fellas and music by DJ Jay Claxton.
Not only did attendees enjoy all the free goodies, but we were also introduced to celebrity stylist Olori Swank. She’s been as fashion stylist for three years and her clients include Keyshia Cole, Donald Gover “Childish Gambino”, Tyrese and many more. Midway through the event, she gave a small preview of fall trends for men we can expect to see this season.
Manicures & Shape-ups
I had the opportunity to interview the celebrity stylist!! We chatted briefly about why she decided to be a part of the style lounge, her favorite fall trend and more!
Why did you want to be involved with the BET Hip Hop Awards Style Lounge?
BET is an awesome channel; the hip hop awards are great. I have a client who is actually in the cypher this year and my other client, Keyshia Cole’s show aires after the BET Hip Hop Awards. I usually style backstage at the Hip Hop awards so it was a perfect fit for me to come and do the style lounge with DTLR.
What is your favorite event to style for your clients?
I’m the type of person that can’t pick a favorite anything. My favorite thing changes every single week. But all my clients are very different; they all do different things and I enjoy every aspect of that. Like Keyshia, she’s this R&B songstress and we’re always traveling. I have NFL athletes that I style for press conferences and stuff like that. I just love the variety of it all and the fact that I’m not sitting in one place all the time.
What are your favorite fall trends?
Ummm oxblood of course! I think I’ve put every single one of my clients in something oxblood. Childesh Gambino, I made him wear that to the VMAs red carpet; he was nominated. Keyshia’s next single “Trust & Believe,” we shot the video the day before yesterday. She has an oxblood moment. Yea my favorite trend for fall is definitely the oxblood.
With celebrity stylist Olori Swank wearing her favorite fall trend, Oxblood.
What five pieces do you think women should have in their wardrobe?
Five pieces…if I had to narrow it down to the that the first one would definitely be a pair of great black pumps. I also think every woman needs a great pair of pants. Actually I’ll take that back and say every woman needs a good black suit because they can get two wears out of that; they can get a black blazer and a pair of pants. A trench, a statement piece necklace and I love rings. A good ring.
What has been your biggest challenge in the industry?
I think every day is a new challenge and that’s what I love about it. If it were easy, everyone would do it. I’m definitely a believer in forging a path and making my own way. I just love the fact that every day is a new challenge and I can overcome them as I go.
What advice would you give to stylist in a market that is up and coming on the fashion scene?
To be totally honest, they’re a lot of markets in the country that are not bit fashion markets but still have people who have fashion needs. I would encourage seeking out the average everyday person who maybe doesn’t want to shop for themselves. Even outside of women, there are a lot of football teams in the majority of these cities; DC has the Redskins. Those boys needs stylist. Instead of flying me out all the time to come clean out their closet, maybe the local stylist can start searching and seeking after that business.*
I had a great time interviewing Olori at the event. She was very down to earth and you can tell she is very passionate about being a fashion stylist.
The event served as a great atmosphere to mingle with friends, finally meet those people who you always see and interact with on twitter (s/o to Erica Vain & Fashion Citizen) and enjoy an atmosphere that brought together fashion and hip hop.
With stylist Lauren Matthews and Naseya of TheSeventhDistrict.com
Be sure to check out the BET Hip Hop Awards tonight at 8pm EST!
Follow Olori Swank on Twitter @OloriSwank and check out her site http://www.oloriswank.com
*So who knows someone on the team that needs a stylist??